On the 12th of March, Google released what is known as Core Algorithm Change. This was confirmed just a day later, on the 13th, by the Google team themselves. But does this latest Google algorithm change mean, and how can it have an effect on your website and, of course, your business?
What have the Algos ever done for us?
Probably the closest you’ll get to a Monty Python reference when it comes to talking about Google, or pretty much anything related to search, actually. The first thing that you should understand is the way that Google (we know, there are other search engines, but let’s focus on Google here since they have the majority of the market share) ranks websites.
The Google algorithm is what the search giant uses when it decides what results are going to be displayed to the searcher. It does this by weighing up a massive range of different factors to make this decision, and it also helps it decides in what order the results are going to be displayed. Nobody really knows the precise nature of the Google algorithm, and what makes it tick, as search itself constantly changes and improves.
This is one reason why you may see keyword ranking change and shift, despite you not making edits or other changes to your website.
Do Google algorithm changes matter?
Now that we know that the Google algorithm works to rank search results, it stands to reason that changes in this algorithm are going to lead to changes in ranking itself. Small changes do of course happen to the algorithm all the time, but they are rarely announced.
Now you understand that the algorithm is used to rank web results, it follows that changes in the algorithm will lead to changes in the ranking. These changes are relatively minor and they are not likely to lead to changes in the way that your website attracts visitors. Large updates however, like the one mid-March, are a different animal all together.
Larger updates can have a big impact on search result positions, and this will lead to changes in the traffic volume for your site. Obviously, reduced traffic is going to mean fewer customers, and this is going to have an obviously negative impact if you rely on organic search.
When was the last change?
The last confirmed / announced update was in September 2018, and before that August of the same year. Core updates tend to impact all kinds of websites as they are much broader and not geared toward a specific issue.
One possible example of a specific update was the so-called speed update which we saw in July 2018. This core update added webpage load speeds on mobile as a ranking factor. This Google algorithm change was announced at the start of the year so those in charge of websites had time to prepare.
Broad updates to Google algorithms are tricky to respond to and Google themselves are reluctant to comment on them or offer any kind of advice. If you would like us to check out your website SEO, we can do that and gladly. We are here for you. Always. just get in touch and let us know how we can help.