One question that we hear quite a lot hear at Geeky Designs is “why bother using a professional graphic designer when I can do it myself using tools that I already have access to?”. It’s a fair question, but one answer is that a professional designer understands why consistent branding is important to your business and so that, for us, becomes a priority – one that is very easily, and all too often, overlooked on the DIY route.
Why is consistent branding important to your business?
Good question, and since you are hear I guess it’s one that you would like an answer to. There are lots of reasons why it’s important, each on their own should be enough to convince that it is very important but let’s take a look at the core reason why consistent branding should be at the .
It WILL stand out if your branding is not consistent across all of your channels. Making sure that your branding, your business name and your business logo are consistent across platforms such as:
Is going to help a lot with your search engine optimisation (SEO) efforts, which in turn is going to help make your brand more visible to your audience. If the branding is not consistent when, for example, a visitor sees your social media and your website, then that’s going to lead to confusion and possibly a lack of trust. If the branding on tools such as Places for Bing and Google My Business is also different then the end result will be even worse.
Consistent branding is important for your business and the sooner this is realised, and acted upon, the better.
Tone of voice, and brand messaging, are also major factors in how viewers/your audience perceive your brand. This is going to be even more important where people make purchasing decisions, very often in a direct manner from either paid advertisements or social posts, where a customer’s view of a brand is vital to their interaction with you as a business.
What this boils down to is the fact that consistent branding is going to help your business look more ‘legit’, professional and reliable. This is true whether you have just started your business or your is more established. Consistent branding is important for your business and it shouldn’t be ignored or forgotten about.
Brand loyalty and trust are important for the customer, not just the business. Placing yourself in the shoes of a customer isn’t easy, not when looking at your own business, but if you were searching for a particular service and the ones your find have different logos and brandings depending on where you looked (social, website etc.), is that going to inspire you to trust them? Probably not.
Logo placement is also important
Another important consideration when understanding why consistent branding is important is logo placement and the way brand elements are used, especially when thinking of social sites because the style guides do vary from platform to platform. This is why a professional graphics designer is going to be invaluable – unless you are highly experienced in the field, it is highly recommended that you do not tackle these things by yourself, not if you want it done properly.
It isn’t just graphic design options that we offer either, take a look through our service pages and take a look at other ways that we can help you.
In the meantime, why not get in touch for an informal chat? We look forward to hearing from you.