Graphic design trends come and go as tastes change and develop, with 2019 being huge for bucking conventional trends and graphic design rules. The coming year is set to be even bigger, carrying forward some trends that we saw emerge in 2019, such as bold minimalism, collage style design and maxi typography. Our own design services are always geared to take advantage of emerging trends, so what about what to expect for 2020? Well, here are our predictions for the year ahead!
Bold but simple typography
The use of bolder and tailormade design aesthetics being brought to typography, this design element is set to become more unique and adventurous than before. Thick typefaces are a favourite of designers, and of course the people that get to see the finished product. A thick typeface is perfect for websites, logos, posters… Although, less is usually more with this typography style because it is much easier on the yet but also simple and sophisticated.
Metallic design elements
Metallic design elements were popular some time ago but our attraction to the shiny stuff has never really gone away, has it? In the year ahead we predict that you are going to see more copper, gold and bronze hues popping up all over the place from packaging, social media, branding, advertisements etc. if you can make something pop and sparkle, why make it dull and one-dimensional?
Lots of designers combined photographs with illustrations in 2019, and this is almost certainly going to be carried forward well into 2020 and possibly beyond. If you can remember back to high school, you’ve probably dabbled in this style yourself – perhaps writing speech bubbles on photographs in your textbooks? Most people have doodled in this way at some point. This design style is fun, quirky and has a very familiar feeling that we can all relate to.
Line art design trends
The graphic design world started to fall in love with line art in 2019, so we fully expect this design style to gain even more traction in 2020. This design style consists of distinct curved or straight lines that are usually placed against a plain backdrop. These lines come together to create an image, object, text or a combination of all three Line art is especially appealing when the line elements used begin to form unexpected shapes and paths. When this style is implemented really well, it can be very unobtrusive, pleasing to the eye, clean and helps to lead the eye to the primary subject in the design.
Cyberpunk colour schemes
2020 is expected to feature brighter and bolder colours than were shown previously in design, especially in logos and branding. Young, trendy brands will be seen embracing more futuristic design aesthetics that have bright and vibrant colours as their base. Inspired by the urbanism of Japan, cyberpunk brings a kind of raw energy to graphic design that at its heart is made up of sharp colours and bold lines to enliven the overall design.
Overall, 2020 is set to become rather exciting when it comes to the world of graphic design and design trends overall – whether it be in the arena of website design, logos or general branding. For more on this why not take a look at our other blog posts, and you can also get in touch with us here.